This season’s promotional schedule is divided into five eras, with each paying tribute to a specific period of Cavs basketball: the Early Years (1970-83), the Richfield Coliseum Era (1983-93), the Gund Arena Era (1994-2003), the new Wine & Gold Era (2003-2010) and the Championship Era and Beyond (2011-present).
Each time period will be celebrated with its own “era night,” with activities and in-game content related to that time in Cavaliers history. In addition, each era will have its own bobblehead giveaway: Austin Carr (Dec. 3 vs. Detroit), Mark Price (Jan 4. vs Oklahoma City), Whammer (Dec. 20 vs. Memphis) and Zydrunas Ilgauskas (Feb. 29 vs. Indiana). Fans will be able to vote later in the year for the bobblehead for the new Wine & Gold and the Championship eras. LeBron James seems like a good bet for at least one of those slots.
Another notable date on the promotional calendar is Wall of Honor Night on Nov. 17 against Philadelphia. That’s when the team unveils its new tribute wall inside Rocket Mortgage FieldHouse honoring the greatest Cavaliers of all-time and fans receive a retro Viewmaster toy with images of the inaugural class of honorees.
There are also a number of postgame fan free throw nights, fan appreciation nights, giveaways like magnets and trading cards, and other themed nights on the calendar.
The home schedule tips off Oct. 26 as the Cavaliers, wearing their retro 1994 uniforms, take on Indiana. Fans in attendance get an opening night T-shirt.
Some highlights from the Cavaliers' promotional schedule:
The Early Years (1970-1983)
— Nov. 27 vs. Orlando: Nick Mileti Cavalier Hat Giveaway
— Dec. 3 vs. Detroit: Austin Carr Bobblehead Giveaway
— Dec. 6 vs. Orlando: Early Years Era Night
Richfield Coliseum Era (1983-1993)
— Jan. 4 vs. Oklahoma City: Mark Price Bobblehead Giveaway
— Jan. 5 vs. Minnesota: Richfield Coliseum Era Night
— Jan. vs. Detroit: Cavs Puzzle Cube Giveaway
Gund Arena Era (1994-2003)
— Nov. 23 vs. Portland: Fanny Pack Giveaway
— Nov. 25 vs. Brooklyn: Sword 50th Season Magazine
— Dec. 11 vs. Houston: Gund Arena Era Night
— Dec. 20 vs. Memphis: Whammer Bobblehead Giveaway
— Jan. 28 vs. New Orleanes: Retro 5-Panel Hat Giveaway
— Feb. 29 vs. Indiana: Zydrunas Ilgauskas Bobblehead Giveaway
— April 11 vs. Milwaykee: Gund Arena Era Night
New Wine & Gold Era (2003-2010)
— March 2 vs. Utah: Joe Tait Talking Microphone Giveaway
— March 4 vs. Boston: Fan-Voted Bobblehead Giveaway
— March 7 vs. Denver: New Wine & Gold Era Night
Championship Era and Beyond (2011-Present)
— March 26 vs. Lakers: Championship Era and Beyond Era Night
— March 30 vs. Phoenix: Fan-Voted Bobblehead Giveaway