The event will allow Peacock Subaru in Hardeeville to give national recognition to some of the adoptable puppies in the care of the Palmetto Animal League. Subaru is a national sponsor of Puppy Bowl XV.
"We are honored to be featured on a national level based on our local efforts at Peacock Subaru," said Warner Peacock, president and CEO of Peacock Automotive. "Helping homeless animals is something all of us at Peacock Subaru care about, as many of us have rescue pets of our own. Any opportunity to support these animals and the people helping them is a win in our book."
Peacock Subaru will hold a Puppy Bowl Watch Party before the Super Bowl, with refreshments provided by One Hot Mama's and music from co-host 104.9 The Surf. The party is 2:30 p.m. to 5 p.m. Sunday, Feb. 3 at the dealership (111 Drivers Way in Hardeeville at the Peacock Auto Mall).
The Puppy Bowl airs at 3 p.m. on Animal Planet.
Animal Planet crews were in the county in December filming puppies, ranging from 3 to 6 months old, at the dealership and at the Palmetto Animal League. The footage will be incorporated into vignettes that will air as commercials for Subaru during Puppy Bowl XV. Peacock Subaru was selected for the spots by Subaru of America because of its involvement with local animal welfare organizations.
"Peacock Subaru is a Palmetto Animal League "Partner in Rescue" and every year they come up with fun and unique ways to celebrate the beauty of pet adoption," Palmetto Animal League president Amy Campanini said. "The partnership between Palmetto Animal League and Peacock Subaru caught the attention of Subaru of America, leading to the once-in-a-lifetime experience. The Puppy Bowl attracts millions of viewers and that's a big deal for our hometown pups."
Campanini said the nonprofit Palmetto Animal League, a no-kill animal rescue organization located at Okatie's Riverwalk Business Park, is thankful for its partnership with Peacock Subaru, noting that their work together for homeless animals led to the Super Sunday opportunity.
The Puppy Bowl features adoptable puppy "players" as its stars and has added kitten "cheerleaders" and other looking-for-a-home pets.
Some of the adoptable animals at Palmetto Animal League will be featured during the event.
"It's an incredibly touching moment when an adopter falls in love with an animal at our shelter," Campanini said. "That's the Hail Mary of animal rescue."
Peacock Subaru said it has allowed PAL to bring its dogs in need of homes into the dealership on numerous occasions for events to promote adoption of the animals.
"We are so happy to support Palmetto Animal League and their efforts to help save lives in the Lowcountry," said Jill Jauch, Peacock Automotive Marketing and Advertising manager. "We've done multiple events with PAL. They bring adoptable dogs to the showroom, and we collect donations for them. It's a great way for PAL to reach potential adopters and for us to give back to our community and help animals in need."
The Palmetto Animal League will bring adoptable dogs to join the Puppy Bowl Watch Party, so those who attend could leave the event with a new furry family member.
Donations will be accepted for the Palmetto Animal League at the event. The party is BYOD ("Bring Your Own Dog").
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