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Norwalk business featured on 'Ellen' show

Zoe Greszler • Oct 14, 2017 at 10:00 AM

Norwalk has yet another small claim to fame after a local business was aired on the “Ellen” TV show Thursday.

Frankie Lovato and his Norwalk business Equicizer, at 819 Dublin Road, had his core product featured on the NBC television show. The mechanical horses, called equicizers, are used to exercise, train and conduct therapy on and are shipped around the world.

The equicizers are special though.

Lovato, a former professional polo player, said he made the original equicizer after he was injured in a game. He used the machine to proivde therapy, helping him to heal and return to the game. 

“They’re mechanical horses, but they’re not motorized and all spring operated,” he said.

On “Ellen,” world famous polo player Nacho Figueras gave DeGeneres a polo lesson as they played a game aboard the equicizer. They scored 25 goals, raising $25,000 with Alta Beauty for the Breast Cancer Research Foundation.

“It’s very exciting for us,” Lovato said, adding the equicizers have been featured on TV “a few times,” including on Harry Connick Jr.’s show “Harry.”  

About the “Ellen” show, Lovato said “it all happened so fast.” He received a call from DeGeneres’ prop master Monday and by Wednesday they were picking up two of Lovato’s models in California and shooting the show, which aired at 4 p.m. Thursday. 

Lovato said it was exciting to fulfill the purpose of the equicizers.

“It’s always a great,” he said. “You can’t buy that sort of advertising. We’re a special company. It’s so great to be able to get exposure that validates what you do, but also because we’re from a small town here but we do sell our horses all over the world.”

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